Marketing
Accelerator
Education Series
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The Foundations
Beginner Level
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Marketing Accelerator
Intermediate Level
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Cloud Acceleration
Expert Level
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Additional Resources
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8 Data Principles for Effective Campaigns
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Sage Active
Your free Sage marketing automation platform
The Foundations
Whether you’re new to marketing or wanting to try a different approach, this series is designed to give you a strong foundation and basic understanding of the fundamentals of marketing.
The Foundations: Module 1
New to marketing or marketing Sage products? Tackle the basics with this beginner level marketing education learning path for Sage partners. Take 30 minutes to learn about why it’s important to optimise your website, how social media can be your biggest ally and the fundamentals of email marketing.
The Foundations: Module 2
Marketing Education The Foundations Module 2 offers additional beginner level learning. Take 30 minutes to learn about how to improve your Paid Search with simple Google Ad word guidance, delve into the world of ABM and begin to plan a referral marketing plan.
The Foundations: Module 3
Marketing Education The Foundations Module 3 completes this learning path. Content includes an introduction to eCommerce highlighting core principles and best practices as well as how to set your digital marketing strategy from a clear vision and solid objectives.
Marketing Accelerator
Join us for a series of 11 high-energy, 30-minute pre-recorded sessions.
Smash Your Goals: Creating an Actionable Marketing Plan
Driving leads is no longer good enough to prove our value as marketers. The pressure is on for us to impact revenue in a significant way. This session is designed to help you create an actionable plan that will lead to revenue. Join us and learn how to:
- Set lead goals and conversion metrics
- Create an actionable plan
- Align marketing tactics to the plan
- Segment budget and map out ROI
Foundational Tactics: Websites and SEO
Optimize your website for lead generation. Your website presents a golden opportunity to engage your visitors and generate valuable leads for growing your business. In this session, we’ll cover:
- Website conversions and lead generation: landing pages, offers, and follow-ups
- The beginner’s guide to website and SEO
- Best practices and examples—low-cost hosting, templates, and device optimization
Use AI Intent Data to Revolutionize Your Campaigns
AI and intent data is reshaping marketing and can provide a more accurate view of customer journeys. In this AI intro session, we’ll walk you through:
- What intent data is and the role of AI in the marketing mix
- How it can help businesses gain better insights and increase revenue
- How to better manage your intent data with the right tools
Cloud Acceleration
In association with Forrester, this new marketing education initiative will enable and support you on your journey to becoming truly SaaS capable and take on a more Cloud Native approach.
Buyer Journeys and Customer Lifecycles
Prepare marketing activities for both the buyer’s journey and your customer lifecycle and use the learning from both to improve the experience. Using audience centric targeting and messaging can enhance both.
Personalized
Marketing
Understand how organizations continually use insights and deep customer knowledge to adapt their marketing tactics based on changing buyer needs.
Match Continuous Releases with Continuous Marketing
Focusing on the 4 pillars to success when moving supporting an organization on the move from on-premise to a more agile “SaaS” approach.
Eight Data Principles for Effective Campaigns
In this learning, we examine eight basic principles you need to know about how to gather, manage, analyse and exploit data to optimise your marketing activity, to identify and nurture potential customers through to a sale.
Additional Resources
Return On Investment
Tool
Created with partners in mind. Before planning any activity, its important to have sight of your Return On Investment (ROI). You’ll need to know how many leads you need to generate in order to meet your revenue goals.
Marketing Budget
Allocation
A common struggle is the art of budget allocation – what to spend your money on for your marketing strategy to work. By strategically spending your budget you will see the ROI you expect. Use this tool too tactically plan out your 12 month spend.
Your Marketing
Plan
Structuring your marketing plan relies on three parts, the opportunity, the strategy, and the action. This handy framework will help you map out your plan with actions to drive growth and revenue for new customers, existing customers and potential new industries.
Customer Segmentation
Guide
Looking at the art of segmentation, what makes customers tick and how do we know who we’re selling too. Covering the purpose of delivering accurate messages to customer we want to reach.
Interactive Marketing Planning Guide
Marketing is the act of driving profitable customer action. It includes all strategies and tactics that organisations use to position their product and services offering. This guide brings this to the surface to help build an actionable plan.