Marketing
Accelerator
What’s the secret ingredient to achieving maximum growth in 2023? Effective marketing campaigns to help build pipeline. We want to help you craft the right message to the right audience with the right marketing tactics.
About Marketing Accelerator
Join us for a series of 11 high-energy, 30-minute pre-recorded sessions. You’ll walk away with easy-to-implement strategies you can use to achieve incredible results selling Sage and smash your sales and marketing goals. Learn how to:
- Create an actionable marketing plan
- Infuse your campaigns with powerful AI intent data
- Align Sales and Marketing for optimum results and much more
We encourage you to register for each module to make the most out of the series!
You will need to log onto Sage University with a valid Partner profile to access these courses.
Smash Your Goals: Creating an Actionable Marketing Plan
Driving leads is no longer good enough to prove our value as marketers. The pressure is on for us to impact revenue in a significant way. This session is designed to help you create an actionable plan that will lead to revenue. Join us and learn how to:
- Set lead goals and conversion metrics
- Create an actionable plan
- Align marketing tactics to the plan
- Segment budget and map out ROI
Foundational Tactics: Websites and SEO
Optimize your website for lead generation. Your website presents a golden opportunity to engage your visitors and generate valuable leads for growing your business. In this session, we’ll cover:
- Website conversions and lead generation: landing pages, offers, and follow-ups
- The beginner’s guide to website and SEO
- Best practices and examples—low-cost hosting, templates, and device optimization
Use AI Intent Data to Revolutionize Your Campaigns
AI and intent data is reshaping marketing and can provide a more accurate view of customer journeys. In this AI intro session, we’ll walk you through:
- What intent data is and the role of AI in the marketing mix
- How it can help businesses gain better insights and increase revenue
- How to better manage your intent data with the right tools
Attract, Convert and Retain Customers with Quality Content
Content marketing is used to attract and retain customers. It includes everything from website copy, blogs, articles, and more. In this webinar, we’ll discuss:
- Understanding the different types of content
- Developing a basic content strategy
- Leveraging content to drive business
ABM as the Next Generation Strategy
Everyone is talking about ABM and everyone wants to do it. The truth is: true ABM is complex and is a long game. Join us as we talk about how to begin an ABM strategy—walking before you run. Session will include:
- Creating a plan
- Identifying the right targets
- Executing a multi-channel approach
A Personalized Approach to Email and Direct Mail
In this session, we will cover two core marketing tactics—email and direct mail—and how they can be used in your general marketing campaigns or, even better, to support your ABM efforts. In this session, we’ll discuss:
- Different types of email campaigns and when to use them
- Five things to help increase email open rates
- Boosting email campaigns with direct mail
- Measuring success and tracking engagement
Create engaging experiences with live and virtual events
A well-thought-out event can help you accelerate your sales cycle. This success often comes from incorporating both live and virtual events into your strategy. Join us to learn more about:
- The different types of live and virtual events
- Creating a meaningful and well-tailored event
- How to measure and take advantage of your events success
Digital Marketing Best Practices: Paid and Organic Social Media
Social media and blogging can be powerful tools for helping to grow your brand reach, increase website traffic, and engage with potential customers. Tune in as we discuss:
- Why a consistent posting cadence and engaging content are important
- When to utilize your employees as industry influencers
- How to use social media and blogging as part of your marketing mix
Leveraging those valuable relationships Part #1: Customer Marketing
Customer loyalty is not easily created. But once it’s established, customers can become a business’s greatest ally and revenue generator. Join us for this session where we’ll cover the following tactics:
- Customer retention
- Customer expansion
- Customer advocacy
Leveraging those valuable relationships Part #2: Referral Marketing
Referral marketing helps extend the reach of your products and services. But successful referral marketing programs don’t just happen—they require careful planning. Join us as we walk you through:
- What referral marketing is and why it’s so powerful
- The difference between a lead and a referral
- Effective referral marketing strategies
Effective selling through sales and marketing alignment
The case for sales and marketing alignment has never been more crucial. By acknowledging sales as their customer, marketers of today can find success through cultivating a relationship with their sales team. Join this session to learn:
- Best practices for aligning with sales
- Establishing buy-in from leadership
- Helpful tactics to support sales outreach