Cloud
Acceleration
In association with Forrester, this new initiative has been designed to help you on your journey to becoming truly SaaS capable and adopt a more Cloud Native approach.
About Cloud Acceleration
A sequence of 7 sessions is available forming the Cloud Acceleration Education series, new to Sage Partners. Understand how you can deliver a best-in class experience whilst supporting best-in class delivery. Sessions will focus on:
- Buyer journeys and customer lifecycles
- Understanding customer needs and expectations
- How to measure partner success
Take advantage and learn from the experts at Forrester.
You will need to log onto Sage University with a valid Partner profile to access these courses.
Buyer Journeys and
Customer Lifecycles
Prepare marketing activities for both the buyer’s journey and your customer lifecycle and use the learning from both to improve the experience. Using audience centric targeting and messaging can enhance both.
Personalized
Marketing
Understand how organizations continually use insights and deep customer knowledge to adapt their marketing tactics based on changing buyer needs.
Match Continuous Releases with
Continuous Marketing
Focusing on the 4 pillars to success supporting an organization on the move from on-premise to a more agile “SaaS” approach.
Drive Retention and
Advocacy Programs
Adoption, loyalty, and advocacy – all programs designed to capture customer engagement and drive business results. Why are customer stories so valuable, what can NPS tell you about your customers and how do you tackle adoption.
Master what you
measure
Customer obsession remains key to business growth but too often, reporting fails to examine in enough detail. A high performing SaaS vendor should be able to balance the measurement of business value and customer value across the buying process and customer lifecycle.
Using Digital to
scale
Do you know what your customers need? Businesses must understand the buyer journey to anticipate their needs and to drive interactions a customer may prefer. Designing all-purpose meaningful themed media campaigns can be the difference between success and failure.
Get comfortable with change
Organizations today face several challenges in changing their business models to Software-as-a-Service. To demonstrate value, you must think outside-in, help customers succeed, measure, and advise.