{"id":11,"date":"2024-06-21T13:40:21","date_gmt":"2024-06-21T13:40:21","guid":{"rendered":"https:\/\/sageuniversprd.wpengine.com\/en-au\/?page_id=11"},"modified":"2024-06-21T13:41:22","modified_gmt":"2024-06-21T13:41:22","slug":"intermediate","status":"publish","type":"page","link":"https:\/\/sageu.com\/en-au\/marketing-accelerator-series\/intermediate\/","title":{"rendered":"Marketing Accelerator | Intermediate"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-wide-content-width\" style=\"padding-top:var(--wp--preset--spacing--4-xl);padding-bottom:var(--wp--preset--spacing--4-xl);min-height:414px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#9a9b98\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-984\" alt=\"\" src=\"https:\/\/sageu.com\/wp-content\/uploads\/2024\/06\/BrandShootSA_Apr2022_Finance_1722.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28232c24 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-66855955a96229d20e771d0eb1ce48e1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3608906 wp-block-group-is-layout-constrained\" style=\"border-radius:80px;padding-top:var(--wp--preset--spacing--6-xl);padding-right:var(--wp--preset--spacing--6-xl);padding-bottom:var(--wp--preset--spacing--6-xl);padding-left:var(--wp--preset--spacing--6-xl)\">\n<h2 class=\"wp-block-heading has-sage-headline-font-family has-r-2-xl-font-size\"><strong>Marketing<\/strong><br><strong>Accelerator<\/strong><\/h2>\n\n\n\n<p class=\"has-r-s-4-font-size wp-block-paragraph\">What\u2019s the secret ingredient to achieving maximum growth in 2023? Effective marketing campaigns to help build pipeline. We want to help you craft the right message to the right audience with the right marketing tactics.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-mercury-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--r-l);padding-bottom:var(--wp--preset--spacing--r-l)\">\n<h2 class=\"wp-block-heading has-text-align-left\">About Marketing Accelerator<\/h2>\n\n\n\n<p class=\"has-text-align-left has-r-s-4-font-size wp-block-paragraph\">Join us for a series of 11 high-energy, 30-minute pre-recorded sessions. You\u2019ll walk away with easy-to-implement strategies you can use to achieve incredible results selling Sage and smash your sales and marketing goals. Learn how to:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Create an actionable marketing plan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Infuse your campaigns with powerful AI intent data<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Align Sales and Marketing for optimum results and much more<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-r-s-4-font-size wp-block-paragraph\"><em>We encourage you to register for each module to make the most out of the series!<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>You will need to log onto Sage University with a valid Partner profile to access these courses.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-d2161041b38ae39a43db31cbe971182e is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Smash Your Goals: Creating an Actionable Marketing Plan<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Driving leads is no longer good enough to prove our value as marketers. The pressure is on for us to impact revenue in a significant way. This session is designed to help you create an actionable plan that will lead to revenue. Join us and learn how to:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Set lead goals and conversion metrics<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Create an actionable plan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Align marketing tactics to the plan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Segment budget and map out ROI<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-78b3b043\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=ed0d94ab-9021-4246-88e1-abeb838d8abb\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-0070ed94360bff71fc6902b8137ae695 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Foundational Tactics: Websites and SEO<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Optimize your website for lead generation. Your website presents a golden opportunity to engage your visitors and generate valuable leads for growing your business. In this session, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Website conversions and lead generation: landing pages, offers, and follow-ups<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The beginner\u2019s guide to website and SEO<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Best practices and examples\u2014low-cost hosting, templates, and device optimization<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=188a6278-e754-44fd-8494-da59b51e124c\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-f17ca13445ca7d5d7ef7eb210648854f is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Use AI Intent Data to Revolutionize Your Campaigns<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">AI and intent data is reshaping marketing and can provide a more accurate view of customer journeys. In this AI intro session, we\u2019ll walk you through:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">What intent data is and the role of AI in the marketing mix<\/li>\n\n\n\n<li class=\"wp-block-list-item\">How it can help businesses gain better insights and increase revenue<\/li>\n\n\n\n<li class=\"wp-block-list-item\">How to better manage your intent data with the right tools<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=14ebe69f-155c-4848-938b-fa842df1b5ac\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-ff0e76b43766ef98fb84ac4a6743d979 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Attract, Convert and Retain Customers with Quality Content<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Content marketing is used to attract and retain customers. It includes everything from website copy, blogs, articles, and more. In this webinar, we&#8217;ll discuss:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Understanding the different types of content<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Developing a basic content strategy<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Leveraging content to drive business<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=d599ef7f-b4df-4be0-aab4-5054c261e2f7\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-18bafb5299739f2590fd206cf3ce3292 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>ABM as the Next Generation Strategy<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Everyone is talking about ABM and everyone wants to do it. The truth is: true ABM is complex and is a long game. Join us as we talk about how to begin an ABM strategy\u2014walking before you run. Session will include:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Creating a plan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Identifying the right targets<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Executing a multi-channel approach<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=d5ad0163-4723-4580-b7c8-9fe9b13a5e57\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-9c5a31e2940b85bfcc6e22a63132d83c is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>A Personalized Approach to Email and Direct Mail<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">In this session, we will cover two core marketing tactics\u2014email and direct mail\u2014and how they can be used in your general marketing campaigns or, even better, to support your ABM efforts. In this session, we\u2019ll discuss:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Different types of email campaigns and when to use them<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Five things to help increase email open rates<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Boosting email campaigns with direct mail<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Measuring success and tracking engagement<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-78b3b043\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=8751e582-e8d6-49e5-a4c0-ee9c7d7b57cf\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-a26e331a4503f08c7d688fa56085ebbd is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Create engaging experiences with live and virtual events<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">A well-thought-out event can help you accelerate your sales cycle. This success often comes from incorporating both live and virtual events into your strategy. Join us to learn more about:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">The different types of live and virtual events<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Creating a meaningful and well-tailored event<\/li>\n\n\n\n<li class=\"wp-block-list-item\">How to measure and take advantage of your events success<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=8b18b94b-6142-451b-8123-89e56b5c8819\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-2eb7147fbccd4d6c2fbbc5cd7cd5e40f is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Digital Marketing Best Practices: Paid and Organic Social Media<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Social media and blogging can be powerful tools for helping to grow your brand reach, increase website traffic, and engage with potential customers. Tune in as we discuss:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Why a consistent posting cadence and engaging content are important<\/li>\n\n\n\n<li class=\"wp-block-list-item\">When to utilize your employees as industry influencers<\/li>\n\n\n\n<li class=\"wp-block-list-item\">How to use social media and blogging as part of your marketing mix<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-78b3b043\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=a6ed86b9-363f-4e9f-9145-168cc78f5d1b\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-f0643ff2180fc42acfada7431971c3d3 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Leveraging those valuable relationships Part #1: Customer Marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Customer loyalty is not easily created. But once it\u2019s established, customers can become a business\u2019s greatest ally and revenue generator. Join us for this session where we\u2019ll cover the following tactics:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Customer retention<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Customer expansion<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Customer advocacy<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=18110bf8-0973-4761-bedc-72ae9e7d993a\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-9961661df876280367eb53fc7a02fd2c is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Leveraging those valuable relationships Part #2: Referral Marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">Referral marketing helps extend the reach of your products and services. But successful referral marketing programs don&#8217;t just happen\u2014they require careful planning. Join us as we walk you through:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">What referral marketing is and why it\u2019s so powerful<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The difference between a lead and a referral<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Effective referral marketing strategies<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-78b3b043\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=ebfb5509-bde0-46e2-9835-d56de2f6ec53\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height has-contrast-color has-text-color has-link-color wp-elements-5ed4b66dcfa8a3800365ea69da287761 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-573ca2c4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--r-base);padding-right:var(--wp--preset--spacing--r-base);padding-bottom:var(--wp--preset--spacing--r-base);padding-left:var(--wp--preset--spacing--r-base)\">\n<h4 class=\"wp-block-heading has-text-align-left has-sage-text-font-family has-r-m-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\"><strong>Effective selling through sales and marketing alignment<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--r-base)\">The case for sales and marketing alignment has never been more crucial. By acknowledging sales as their customer, marketers of today can find success through cultivating a relationship with their sales team. Join this session to learn:<\/p>\n\n\n\n<ul class=\"is-style-black-check wp-block-list\">\n<li class=\"wp-block-list-item\">Best practices for aligning with sales<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Establishing buy-in from leadership<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Helpful tactics to support sales outreach<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-c1aade71 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--auto);margin-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sageu.csod.com\/samldefault.aspx?ouid=4&amp;returnurl=https:\/\/sageu.csod.com\/LMS\/LoDetails\/DetailsLo.aspx?loid=100ebcfa-75a3-4dfa-9ea9-b0d674eab7b8\"><em>Access Training Course<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline has-enhanced-hover has-dimension-narrow is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sageu.com\/en-au\/marketing-accelerator-series\/\"><em>View Marketing Accelerator Education Series<\/em><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Marketing Accelerator Join us for a series of 11 high-energy, 30-minute pre-recorded sessions. You\u2019ll walk away with easy-to-implement strategies you can use to achieve incredible results selling Sage and smash your sales and marketing goals. Learn how to: We encourage you to register for each module to make the most out of the series! [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sageu_show_background_image":true,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Accelerator | Intermediate - Sage University (Australia)<\/title>\n<meta name=\"description\" content=\"Effective marketing campaigns to help build pipeline. We want to help you craft the right message to the right audience with the right marketing tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sageuniversprd.wpengine.com\/en-au\/marketing-accelerator-series\/intermediate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Accelerator | Intermediate - Sage University (Australia)\" \/>\n<meta property=\"og:description\" content=\"Effective marketing campaigns to help build pipeline. 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